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You Two vs Ticktock
You twobe is kind of pushing in this direction of more branded shows, meaning, like they have a brand around them. It's moving towards longer form uploads. Whereas you see a whole new platform that's emerged as a serious first time competitor called ticktock. The only way i think it will work for you to is if they drastically just change their ap ther mobile ap. And then from those tick tocks, you can and click throught at times, and watch a longer form video. That would be such a fascinating experiment.