The Impact of Consumer Confidence on DTC
Ecommerce Playbook: Numbers, Struggles & Growth
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Is Your Ad Spend Going Down?
The consumer confidence index is down like 10 and a half percent maybe year over year. But revenue is down like 3%. So those things aren't moving together. It's relatively flat. What we're seeing is that, again, ad spend efficiency goes down means you spend more to get the same output. That doesn't necessarily mean you've sacrificed the output.
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