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What it takes to go from sales-led to product-led

ProductLed Podcast

CHAPTER

Product Led Growth

When people think about product led growth, one of the things they look at it is it's a way for them to get more leads and more signups. But prodict of groth isn't like this go to market stratogy. It's not like linton ads or, you know, paid search or events. The marketing specialist, the margini manager, the person probably really running ta projuct. They create the account, and they are the ones that will convert. And i think sometimes people assume, oh, we'll get more leads because We'll get more signups for our sales team to chase. I mean, if you call a lead an email adres s

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