Insights from the WARC Awards - Local insights boost brand
The WARC Podcast
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Branding with Purpose: Insights from McDonald's and Ujjivan
This chapter explores how McDonald's leverages local insights in Sweden to promote sustainability and quality, while also examining Ujjivan Small Finance Bank's innovative campaign that empowers women in rural India through culturally relevant initiatives. The discussion emphasizes the interplay between social purpose and commercial success, showcasing how creativity in marketing can lead to significant customer growth.
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