Viral Mattress Ads & Crowdfunding
The Unofficial Shopify Podcast
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Building a Mattress Empire: The Purple Journey
This chapter explores the successful branding journey of Purple Mattress, emphasizing quality product development and the strategic use of creative marketing. It highlights the collaboration with the Harmon Brothers for viral marketing and the importance of pre-order campaigns for early validation and revenue generation. The discussion also covers the challenges of online sales for high-ticket items, underscoring the significance of customer reviews and unique differentiation in a competitive e-commerce landscape.
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