
Learn Copywriting Skills: A 3-Step Process, According to Science | Copywriting Tips & Exercises
Breakthrough Marketing Secrets
00:00
How to Encode Knowledge
In order for your knowledge and learning to grow, you encode the information number one by creating relevance and context. Encoding knowledge is nurturing the plants using that seed planting metaphor. Now, in terms of active learning, doing note taking, writing down notes when you capture an idea can be a really powerful way to start to encode that information. Also, mind mapping is great because it allows you to start to chunk and group ideas, which forces your brain to think about it at a different level from a removed perspective.
Transcript
Play full episode