Are You Investing in Influencers?

"It's not that we're stubborn in our way and got this dogma where it's like, don't take our money," he says. "We never measure a return on the direct return that that brings" The company is looking to get people more conscious about smart debt by focusing on both men and women. It was important for Purple to work with someone who believed in the brand first and most importantly could get their voice out there too.

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