Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Marketing School - Digital Marketing and Online Marketing Tips
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Analysis of the Naming Controversy and Business Decisions
The chapter explores the controversy surrounding the naming of a Whole Foods Asian-inspired restaurant, Yellow Fever, and its impact on the sale to Amazon. It highlights the decision to close the restaurant due to its racially insensitive branding, reflecting on branding missteps and successful strategies in the food industry.
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