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Advertising does not solve your issues. There's no beautiful photos that's going to solve an inefficient business's issues. All it's going to do is amplify those. So as much as we invest in like advertising efficiency, we're also investing in website efficiency. And so I think you're absolutely right. Having this more holistic view to like, who's our customer? What's the best way to reach them and what's the best message? Then doing a ton of traffic into the site that seems logical but then work on onsite conversion and lifetime value.
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