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Planning for Effective Outcomes #7: The Downfall of Media Measurement

The WARC Podcast

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The Differences Between Byron Sharp and Byron's Disagreement on the Value of Attention

Byron Sharp recently expressed his cynicism or at least the fact that he, the impression is that he sort of questions the value of attention. What do you think of the differences between how both of you think? So what you should understand is I did my PhD at Erinburg best. Of all people to ask that question, I'm pretty qualified. But yeah, he's got his wires crossed.

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