Mastering Media Planning and Buying

In this episode, Gartner analysts Eric Schmitt and Mike Froggatt discuss the complexities of advertising, and what new data says about what really separates high-performing marketers from others. The discussion covers campaign and channel strategies, skills gaps and media agency management and insourcing.

Analyst Mike Froggatt helps marketers develop strategies for digital advertising, multichannel marketing and digital commerce.

Analyst Eric Schmitt counsels marketers on advertising strategy and planning, data and analytics, targeting, measurement, testing, identity resolution, privacy, attribution, data management, customer modeling and analytics, segmentation and marketing automation.