Navigating the Ad Tech Evolution

On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss:

• David’s debut at Advertising.com during the early days of digital advertising
• The potential breakup of Google and its impact on the publishing industry
• The rise of competition in ad servers and its implications for publishers
• Challenges for publishers as search traffic from Google declines
• Importance of providing value signals to advertisers in a cookie-less world
• Potential shift toward e-commerce ads and away from search ads
• Evolving role of AI and machine learning in ad targeting and consumer receptivity
• David’s overall experience as an adtech professional
• The uncertain future of digital advertising revenue models and potential subscription-based alternatives

And more.

New episodes of The Community Exchange Podcast are released each week.

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