What Would You Give Up Your Email To Get Access To? | Original Research
B2B Growth
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Email Strategy
There's a lot of great news letters that are actually more visual in nature, even if there's written content to go along with it. A good drip sequence probably goes, i don't know, maybe two weeks. You should only give things to sales when people are actually requesting sales information or sales help,. They're not asking about your product. Don't send em to sales and sales doesn't want em. So stop doing that. It's the net flakes effect, right? Like we don't want to be held hostage on somebody else's time table. We want to consumption our content when we consume it ourselves. And so he would tell you that in a 22-to-22
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