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#6: Steve Chou

The BetterLife Podcast

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The Future of E-Commerce

In e-commerce land, one of the reasons why e-commerce businesses succeed in the US is because the Chinese people who are running the factories, they can't speak English. Unless you have a really strong value proposition for your store, you're going to be screwed in the coming years. The Life Force eight is all about stirring up emotions that a human to convince them to buy something. Have you ever heard of Dr. Squatch? I don't think so. So I'll give you an example: If your product can appeal to sex, it's going to sell anything. Same with soap. And so I think that, yeah, shifting into that. What other trends do you

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