Investing with Permira’s Tara Alhadeff
Exchanges
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What Are Heritage Brands?
Brant: "We get very excited when we find heritage brands, because they have high brand awareness. They stood the test of time and are probably here to stay" Brant also talks about his recent investment in luxury sneaker company goldengus. He says he is making a bet on trends but it's not risky as long as you don't put too much money at risk.
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