Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

Andy Rachleff on coining the term product-market fit

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Succeed as a Startup

If you don't lay a strong foundation, if the dogs don't want to eat the dog food, and it doesn't matter how cost effective effectively you can acquire people, they're not going to stay. The only way that you can succeed as a startup is if you serve someone who's desperate. If your initial value hypothesis does not prove to be correct, you shouldn't add more features because adding more features doesn't turn someone intoSomeone who's desperate for what you have.

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