The show has doubled every year since inception. At some point we will hit the top of the s curve, because we will saturate the market and need to change the content in order to appeal to a larger market. And so by going slow and going from 15 hundred to three thousand from year one to year two, like, we didn't have to try to appeal to people that wouldn't have found the show naturally. So we were able to keep the sort of like strike zone of who became a listener superorganic.

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