4min chapter

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Data is the New Oil

New Discourses

CHAPTER

The Ocean Model of Psychometric Profiling

Sally Kohn: Data mining can be used to build psychometric profiles of you. She says it also enables for governments to turn this around and target people in a way that makes them seem more nudgeable than they really are. Kohn: They need lots of data today, but they're going to need lots ofData next year. And we could talk about all of the central bank digital currencies based off energy consumption or something like that.

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