The Seven Levels Of Adaptive Innovation
The Duct Tape Marketing Podcast
00:00
Is That Something I Can Actually Steal?
Stu: Stealing genius essentially comes down to looking for ideas that you're going to apply to your business, your industry in maybe unusual places. "Adaptive innovation" is really the how to do it of stealing genius," he says. He suggests seven levels of benchmarking and then asking yourself if there's something I can actually steal from people who are outside my world.
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