How Do You Destroy Your Content?

A lot of what probably a lot of people know niche pursuits for historically is these different types of things that work really well on social media, but don't drive long-term evergreen traffic. You're removing yourself and focusing on evergreen content. How did you develop a process for that? And did you start by maybe walk us through the beginning phases and the dichotomy that probably existed between going through a lot of this old content on your site that wasn't evergreen focused?"