The Importance of Account-Based Marketing

In this episode, Hillary answers the listeners' questions about all-things Account Based Marketing. She has built ABM programs from scratch as a team of 1, scaled a team from 5-25 globally, and advises startups on how to leverage account-based best practices in early stages of growth. As the host of the podcast and Head of ABM at Snowflake, she shares her unfiltered thoughts on what ABM actually is, how to measure and report on success, and what skills, tasks and responsibilities Account Based Marketers should have. This in-depth episode will leave you with something new to consider whether you are new to ABM or looking for how to level up your practice.