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(Preview) Venture-Backed Businesses of the Past Decade, Why Streamers Want Sports Rights, The Suns Choose Reach over RSN Fees

Sharp Tech with Ben Thompson

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Google's Deal With the NFL for the Sunday Ticket

Apple, Google and Amazon have similar incentives to spend on sports rights. Traditional media can subsidize the cost in so many different ways. The potential for advertising is a big part of why they're doing it. There's also company inertia: What else are we going to do with all this money?

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