Sara Panton, Co-Founder of Vitruvi: Why You Should Care About Scent, Making New Hires for Startup Founders, Tips For Elevating Customer Experience, and More
The Dream Bigger Podcast
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How Did You Get Started in Retail?
The foundation of our business was built on our butek and wholesale businesss. So women owned butiques that were tren setting, where people go to discover products or buy gifts for people they care about became our champions. A lot of those stores ended up positioning us for larger retailers who looked to those stores for trent setting. The landscape has even changed so much in the last year that is, it's hard for any one, i think, right now.
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