The Power of Data in Community Management

#056 What are the kinds of behaviors that drive engagement in your community? How do you guide each member through the activities that keep them coming back? Analytic tools are the answer to questions like these, but the metrics you get with most platforms are not that great. Our guest today is one of the true OGs of digital communities. Richard Millington is the massively influential author of Buzzing Communities and the founder of FeverBee, where they take the guesswork out of community management and use a data-driven approach to deliver next-level experiences. So why do people join your community, and why do some leave? How do you increase participation? What is the return on investment of your membership? We get into all of that with Richard today. We also discuss paid versus free communities, member surveys, guidelines, and leadership. So listen in on this chat to learn about the game-changing tactics used at companies like Apple and Facebook that you can apply to your membership at any level. Show notes and more at SmartPassiveIncome.com/cx056.

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