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How to Measure Success in an Affiliate Program
Customer affiliate revenue is the big north star metric that we use to measure success in this and i think there's a lot of metrics that people talk around that don't really matter as much. If you're running an affiliate program at like a three or four x RO or even a five x ROI which is still great and profitable for most grants, generating eight percent of your dmb can have a considerable impact on your bottom line. That's so i know i have an even said like benchmark but that's the subject of the number that we're looking to measure and optimize when we're trying to optimize our business.