2min chapter

The Quiet Light Podcast cover image

Frictionless Affiliate Programs for Your Customers and Creators

The Quiet Light Podcast

CHAPTER

How to Measure Success in an Affiliate Program

Customer affiliate revenue is the big north star metric that we use to measure success in this and i think there's a lot of metrics that people talk around that don't really matter as much. If you're running an affiliate program at like a three or four x RO or even a five x ROI which is still great and profitable for most grants, generating eight percent of your dmb can have a considerable impact on your bottom line. That's so i know i have an even said like benchmark but that's the subject of the number that we're looking to measure  and optimize when we're trying to optimize our business.

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