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Using Psychology to Create a Better Society - Prof. Mick Cooper

The Weekend University

CHAPTER

The Importance of Meaning in Entrepreneurship

For me the most important thing is how do we value things that are going to lead to long-term well-being. A big driver for entrepreneurs is chasing profit, chasing money and that's okay but if we can basically get those people that are changing society to value the right things then that's going to make the biggest difference. If I was making a policy, I would try and find a way to align incentives for entrepreneurs to chase those things as opposed to designing the next app or the next Netflix.

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