Bonus: Big Technology feat. Alex Kantrowitz with Tristan Harris
Hello Monday with Jessi Hempel
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Is Facebook Addicting a User and Getting You for Life?
Gloria Borger: In the film, there are three AI characters played by Mad Men's Tristan. She says this is not far from the truth at all; Facebook had a growth team that built something called PMYK. It picks users based on which of them would be most engaging so that you would come back more often, she says.borger: Not with a mustache twirl, but with an authentic set of these were the goals of the company.
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