Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
The CMO Podcast
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The Importance of Performance Marketing in Brand Marketing
Ken: Performance marketing is designed to induce either a purchase or a proxy for a purchase, like a click or a lead. Kate: Just by using the images and the font that Peloton puts in its performance marketing, it's saying something about its brand. Ken: I think though, part of the point of what we've discussed is that just by choosing emails communicate Peloton is saying something about Its brand.
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