
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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You're Not Buying, You're Throwing Money Away'
The premise of sentence case is something that was taught to us in elementary school, and it doesn't actually mean anything. We do the same thing when we think about marketing maxims. And so one small point that i make daily with any one i speak with, as you've brought up, as i write in all lover case. I still use pronouns because i want to demonstrate respect for people, places, landmarks, ideas, whatever. But i write everything else in lower case, because it demonstrates that this premise of sentence cases is something that's been programmed into us. People forget that a qualify er about them.
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