4min chapter

Honestly with Bari Weiss cover image

How to Change Your Mind

Honestly with Bari Weiss

CHAPTER

The Backfire Effect

The backfire effect is a phenomenon that occurs when people try to change their beliefs, but instead make them stronger. The study by Thomas Wood and Ethan Porter eviscerated the backfire effect in 10,000 subjects. It could be easier to give up on one particular fact than it is with some underlying important issue for you., says David Frum.

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