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Unleashing your Zilla with Hartley Pike, co-founder of Sitemate

Wild Hearts

CHAPTER

The Product Dash Pivotal - What Is It All About?

We essentially through all of our prior product thinking, not in the bin but almost in the bin or sort of pushed it to the side. The approach that we took from essentially the day we landed was, we just started designing and sort of rapid prototyping. We actually stopped work on our MVP for a couple of months like didn't work on it at all,. Just froze it and iterated based on what we've learned. And then we essentially reached a point where we'd had enough meetings that we feel like we'd sort of uncovered what the opportunity is for what is now like our first product dash pivot.

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