Introduction
In this week's episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their implications for the marketing world, including ChatGPT plugins, NVIDIA Foundations, Google's BARD, Canva Create, Adobe Firefly, Runway.ml, Microsoft AGI Paper, and OpenAI's research paper on the labor market.
Story 1: ChatGPT Plugins
Paul introduces third-party plugins for ChatGPT by OpenAI, which enable more functionalities and potential new channels for marketers to reach audiences.
Story 2: NVIDIA Foundations
Martin talks about NVIDIA's cloud services for generative AI, BioNeMo and Picasso, which allow custom large language and visual models for domain-specific tasks. Applications include chatbots, customer service, content creation, and digital simulation.
Story 3: Google Launches BARD
Paul discusses Google's announcement of BARD, a natural language chatbot powered by the LaMDA large language model. Marketers can use it for content generation, brainstorming ideas, and more.
Story 4: Canva Create's AI Features
Martin shares Canva's unveiling of 10 new AI features that simplify the design process and enhance visual communication, improving efficiency, consistent branding, content quality, and more.
Story 5: Adobe Firefly
Paul introduces Adobe Firefly, an AI-powered generative design tool, which is currently on a waitlist.
Story 6: Runway.ml's Text to Video Upgrade
Martin talks about Runway.ml's upgrade from GEN-1 to GEN-2, promising text to video, image to video, and video to video capabilities. Marketers should keep an eye on this space for potential applications in video content creation.
Story 7: Microsoft AGI Paper
Paul shares Microsoft's publication of a 150+ page paper on GPT-4, discussing its advancements towards Artificial General Intelligence.
Story 8: OpenAI's Research Paper: Impact on the Labor Market
Martin highlights the paper's findings that 80% of the workforce could have 10% of tasks impacted by GPTs. Marketers should be aware of shifts in skill requirements, job qualifications, and potential job displacement.
Tool of the Week: "askyourpdf" and "chatshape" Chatbots
Paul presents "askyourpdf" and "chatshape," ChatGPT-enabled chatbots that allow users to query data from webpages and PDFs. They are useful for summarizing content and extracting information from various sources.
