Lukasz: I think there's an analogous process that happens, really beginning in the 19 nineties, with pundits and with holsters and with political professionals more generally. So politics become more and more professional and one of the results of that is that uppundits and holsters and consultants, in some cases, kind of become celebrities in their own right. LUKASZ: And then, you know, luke, you were also just talking about the media. Of course, nowsisations needed. That i think before obama, obviously was there was known, sure, but they was, like, the bomma campaign winning marketing awards, i think kind