
An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io
Confessions of a B2B Entrepreneur
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How to Activate a Client
After the activation, there is one specific rule that will always apply to our clients businesses: never stop nurturing. It's not about automated cadence of emails; it's all about non-cell status where I will stay in touch with you. And every time you hear anything about you, about that company, you use it as an engagement based trigger. You can always leverage this and continue being in touch.
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