
Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Their 'Superpower'
Strictly Business
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Transparent Ticketing and Artist Engagement
In this chapter, a discussion revolves around a meeting with President Biden on dynamic pricing in the ticket industry and the importance of transparency for consumer trust. The speakers explore the launch of a new marketplace aimed at helping artists sell unique experiences directly to fans, emphasizing the creation of memorable items. Additionally, they analyze the challenges faced by mid-market artists regarding pricing and venue choices, advocating for data-driven strategies to enhance touring success.
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