1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre
Sales Strategy & Enablement by Revenue.io
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Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales
Andy Cevallos: Selling the Cloud is a playbook for success in cloud software and enterprise sales. He says he co-authored it with his colleague Mark O'Mara, who helped him put things down on paper after taking notes for 30 years. "I realized there was a lot more to that process than I knew about for sure"
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