Shutdown Showdown & Michter’s Whiskey on EU Tariffs 12/20/24
Squawk Pod
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The Impact of Tariffs on American Whiskey Exports
This chapter explores the potential effects of tariffs on U.S. whiskey exports to the EU, highlighting past experiences with tariff challenges. It discusses how businesses adapt to these economic pressures, particularly in maintaining growth amidst declining overall spirit sales. The conversation also sheds light on changing drinking habits and consumer preferences, including a shift towards premium products.
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