The Ethics of Charging $20,000 to Someone Who Makes 36 Grand

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:41) - Alex's emphasis on quality products and his process for ensuring it.

(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.

(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.

(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.

(26:24) - Alex's mindset and methodology when it comes to physical products.

(37:07) - The three fundamental tests and the value equation in business.

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