5min chapter

UX Research Rundown cover image

E003 - Victoria Sosik, Director of UX Research at Verizon

UX Research Rundown

CHAPTER

Is There a Recipe for This?

I think it comes down to best understanding what the barriers are. And if it's truly not believing that this type of data that doing this kind of work is important, then I think that goes a huge long way. If there's other organization or structural constraints, I don't think that's necessarily enough to push it over the hurdle. As researchers, we, especially when you mentioned the team of one, as researchers, we try to do everything. We want to help as many people as possible within our nature. But oftentimes though, that doesn't set us up to do our best work,. To do our deepest work, to do our most impactful work.

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