SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
The Heavy Buyers of to Day Are Fleeting, Right?
The light sport sporting good buyers of to day could be, and most likely are, your heavy by s of to morrow. And your heavy buyers o might not even be a customer in a year from now, right? Ecause you were, forciin the aspirational side, that those people that were coming into the category were aspiring to be what that heavy byr potentialwort personified. So it's, its fascinating to think even that model on its head and say, well, i'm not soing it didn't work case.
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