Do You Think Ranchers Need to Be More Than Just Selling Beef?

Social media has certainly played a role, and it allows you to connect with people. In order to be success long term, both environmentally and economically, we have to adapt now. The phrase 'we just do this as a hobby' doesn't work any more. It can work for a short time, but if we're going ... We have to take steps now to maintain that longevity.