It's amazing how much just over the last 12 months, the mindset has completely shifted to it being acceptable to be aggressive about subscriber acquisition in the early days. The really frustrating thing for us, even at Sparkloop, was that everybody had this perception that newsletters all sort of just grow one way and that doing anything paid to grow your newsletter is bad. And basically that that nobody does that. But we didn't do that. If I were to start a new newsletter today, I would invest a lot more money in it to get it moving faster.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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