Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
Send & Grow by SparkLoop
How Sparkloop's Mindset Has Changed Over the Last 12 Months
It's amazing how much just over the last 12 months, the mindset has completely shifted to it being acceptable to be aggressive about subscriber acquisition in the early days. The really frustrating thing for us, even at Sparkloop, was that everybody had this perception that newsletters all sort of just grow one way and that doing anything paid to grow your newsletter is bad. And basically that that nobody does that. But we didn't do that. If I were to start a new newsletter today, I would invest a lot more money in it to get it moving faster.
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