Is Personalization a Bad Idea?

The power of a b m comes to play, because you're actually paying attention to the real people and the real companies. I had someone sent me a personalized gift. They found out i loved running, so they sent me a book on running called born to run. It's one of erinto running sike, one of the best running books you could read. But it was a very thoughtful gift. And that's where being personal, that's where the power of a pm comes to play.