Is There a Role for the Creative Strategist?

I think, you know, I like to do a sprints thing. So to me, this is like quarterly. You work super hard on it. See if anything changes. This is kind of the creative strategist role. This could be a growth role. Usually the things that are biggest impact are always going to be bigger lift by lift. That's just what I've seen in my career so far. It should be really easy for any design copywriter or rep to run three or four listicles against the same exact one and see what works because your content probably matters more than the design page.