17min chapter

Hidden Brain cover image

Emotions 2.0: When I Feel What You Feel

Hidden Brain

CHAPTER

Emotional Contagion and Group Dynamics

This chapter examines emotional contagion, focusing on how fear can rapidly spread in group settings during crises. It details Facebook's study on emotional content's influence on user posts, revealing the amplification of emotions in collective experiences. The discussion further explores the impact of negativity bias on social media and the evolution of collective emotions during events like the Ferguson protests.

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