Lessons from Afghanistan, the California Recall, and this week’s Friend of Pivot is Nathan Allebach aka The Steak-umm Twitter Guy
Pivot
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Engaging Millennials: Advertising in a Self-Aware Age
This chapter explores Steak-umm's social media strategy and its appeal to younger consumers through self-aware advertising. It also examines the challenges brands face in the era of conspiracy theories and media mistrust, especially on platforms like Twitter.
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