How ASICS Is Blending Fitness and Virtual Reality with DISC
Coffey & Code
Iterating from rough prototypes
Joe shares how early playtests revealed major issues and guided the team to simplify and improve the core experience.
In this episode of the Coffey & Code Podcast, host Ashley Coffey sits down with Joe Pace, VP of Corporate Development at ASICS, to dive into the cutting-edge intersection of fitness, innovation, and virtual reality gaming. Joe shares how his journey—from launching a yoga startup to leading corporate ventures—led to the creation of DISC, ASICS’ first-ever virtual reality game, now available on the Meta Quest Store.
What You’ll Learn in This Episode:
- The story behind Joe’s transition from a yoga startup founder to leading innovation at ASICS.
- How ASICS Ventures explores new digital business models and emerging technologies.
- Why community engagement is central to building meaningful and successful products.
- How DISC, a VR game blending fitness with e-sports, is reshaping how we think about gaming and wellness.
- Joe’s vision for DISC’s evolution, including its potential future in the global e-sports arena.
Key Takeaways:
- ASICS is expanding beyond footwear into digital experiences that align with its mission of promoting “a sound mind and a sound body.”
- DISC offers an innovative, full-body VR gaming experience designed to get players moving while having fun.
- Community feedback through platforms like Discord is driving the next generation of immersive product design.
- Corporate venture capital is a powerful tool for established brands to stay ahead in technology and culture.
Links & Resources Mentioned in This Episode:
- Explore ASICS: https://www.asics.com/
- Play DISC (Free Download on Meta Quest Store): https://www.meta.com/experiences/disc/9796932137025973/
- Join the DISC Community on Discord: https://disc.asics.com/
EPISODE CREDITS:
Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.
Headshot by Brandlink Media
Introduction music composed and produced by Ashley Coffey
LINKS
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