The Future of Newsletters

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Caitlin: I think one of the reasons that you can justify charging such high prices compared to potentially other marketing newsletters is that brands don't necessarily just want to reach your audience. She says there's a watershed opportunity happening right now with like AI content and what does that mean for the future of newsletters? Caitlin: There's going to be a flurry of people who try to move into this space and want to pay a lot of money out of pocket for audience growth.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…