Building a Personal Brand on LinkedIn

Summary

Audrey Chia, Founder of Close with Copy, shares her journey in marketing, LinkedIn growth, and leveraging AI in copywriting. She emphasizes action, a growth mindset, and consistency for success. Audrey discusses the power of personal branding, her experiences with public speaking, and her content strategy focused on listening and asking the right questions. She also introduces her LinkedIn Launchpad, a system for building personal brands, and shares her favorite AI tools, highlighting the importance of a clear vision. Audrey touches on the future of AI in advertising and its potential to empower more creatives.

Chapters

00:00 Introduction and Spontaneity

02:26 Optimal Focus Stack and Work-Life Balance

04:16 The Power of the LinkedIn Community

06:44 Audrey's Journey as an Entrepreneur

11:02 Leveraging AI Tools in Copywriting

13:39 Consistency and Dedication in Personal Branding

16:23 Unlocking Opportunities through LinkedIn

30:27 The Secret to Success

32:41 Launching Your Personal Brand on LinkedIn

37:27 The LinkedIn Launchpad

40:10 AI Tools and the Importance of Vision

53:11 The Future of AI in Advertising

58:33 Empowering Creatives with AI

Connect with Audrey — LinkedIn