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#217 Estée Lauder

Founders

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The Beauty of Persistence

This chapter explores Estee Lauder's journey in the cosmetics industry, highlighting her innovative marketing strategies and the power of word of mouth. It emphasizes the importance of personal connections, resilience, and hands-on involvement in building a successful brand. Through personal anecdotes, it reveals the challenges faced and the lessons learned about the necessity of creating desire and understanding consumer needs.

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